Hunters Element

Hunters Element is a New Zealand-based hunting apparel brand founded by Robert Wilson in the early 2000s. Built from the ground up, the brand was created by hunters who needed gear that could handle New Zealand’s toughest terrain — and it’s now trusted by hunters across Australasia and beyond.

Known for innovation and performance, Hunters Element integrates Desolve® camouflage, developed through animal vision science, into a full line of technical hunting gear. Their products are designed in the field and tested in extreme backcountry conditions.

The brand also leads in sustainability, using recycled fabrics, removing harmful PFCs, and supporting conservation initiatives. For those who demand rugged, high-performance gear with a conscience, Hunters Element delivers — from base layers to outerwear built for the wild.