Realtree

​Realtree® is a leading American camouflage brand founded in 1986 by Bill Jordan in Columbus, Georgia. Inspired by the bark of an oak tree in his parents' yard, Jordan developed a photorealistic camouflage pattern that revolutionized concealment in the hunting industry .​

Realtree's innovative approach led to a diverse portfolio of camouflage patterns tailored for various environments:​
Realtree EDGE®: Designed to disrupt the human outline at both close and long ranges, making it versatile for multiple terrains.
Realtree MAX-7®: Optimized for waterfowl hunting, featuring elements like cattails and reeds to blend into marshes and wetlands.
Realtree Timber®: Crafted for flooded timber environments, providing effective concealment in dark, wooded areas.
Realtree EXCAPE™: Developed for western big game hunting, offering concealment in open and rugged terrains.​


Beyond hunting, Realtree has expanded into mainstream culture, with its patterns appearing in fashion collaborations with brands like Supreme and Nike . Despite its widespread popularity, Realtree remains committed to its roots, continuing to innovate in camouflage design while supporting the hunting community.