Wonrate Gear

Wonrate Gear is a U.S.-based hunting apparel brand founded by Joel Williams, a passionate hunter and former collegiate athlete. Inspired by the electrocardiogram (EKG) of his daughter, Vayel, Williams developed a unique camouflage pattern by overlaying her heartbeat waves to create a design that disrupts the human outline and creates a false-shadowing effect. ​

The brand offers gear tailored for both early and late seasons, emphasizing durability and performance to meet the demands of hunters in various environments. Based in Fallon, Nevada, Wonrate Gear is committed to providing hunters with apparel that embodies tradition, independence, and resilience.