Asio

Founded by Joe Miles, a lifelong bowhunter from South Carolina, ASIO Gear launched in 2021 with a clear mission: to provide purpose-built camo apparel designed specifically for hardcore whitetail bowhunters. Based out of Columbia, South Carolina, the brand was born out of frustration with generic hunting gear that didn’t meet the needs of serious tree stand hunters.

ASIO Gear focuses on high-performance, comfort-driven gear tailored to the unique demands of saddle and stand hunting in the Eastern and Midwestern U.S. Their proprietary camo pattern — developed with an eye toward aerial concealment and tree canopy blending — is designed to break up the human outline at close ranges and high angles.

With a direct-to-consumer model and gear backed by real-world testing in the whitetail woods, ASIO Gear aims to give hunters every possible advantage in their pursuit of mature bucks.