Natural Gear
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Natural Gear is a camouflage and hunting apparel brand founded in 1994 by Larry Rial in Little Rock, Arkansas. The company originated from a practical need for more effective camouflage after Rial noticed that existing patterns failed to provide adequate concealment during a deer hunt in the Mississippi River bottoms.
Natural Gear's camouflage patterns are developed through scientific analysis of natural elements, focusing on creating non-manipulated, soft-edged photographic images that blend seamlessly into various environments. Their product line includes a range of hunting apparel and accessories designed for functionality and durability in the field.
In 2017, longtime employees Hunter Scott and John Adams, along with a group of local investors, acquired Natural Gear. Under their leadership, the company revamped its digital presence, introduced new camouflage patterns like Fields for open terrain hunting, and focused on innovation to meet the evolving needs of hunters.
Natural Gear continues to serve the hunting community by providing scientifically designed camouflage and reliable gear that performs effectively in diverse hunting conditions.
